Marketing + Community + Content Development
TCM Security, founded by renowned cybersecurity expert Heath Adams, also known as “The Cyber Mentor,” has emerged as a beacon of knowledge and expertise in the ever-evolving field of cybersecurity. With its roots deeply embedded in providing top-notch services such as penetration testing, vulnerability assessments, and consulting, TCM Security has expanded its horizons by establishing the TCM Security Academy, a platform dedicated to fostering education and skill development in cybersecurity.
The TCM Security Academy, with its extensive library of over 17 courses, including Practical Ethical Hacking, Practical API Hacking, Linux 101, and OSINT Fundamentals, has become a hub for aspiring cybersecurity professionals. The academy offers four certifications – PNPT (Practical Network Penetration Tester), PJPT (Practical Junior Penetration Tester), PJMR (Practical Junior Malware Researcher), and PCRP (Practical Career Ready Professional), catering to a diverse range of students and professionals at different stages of their careers. With over 200,000 students enrolled, the academy stands as a testament to TCM Security’s commitment to accessible and quality cybersecurity education.
Enter Zach Hill, the Director of Marketing for TCM Security, whose strategic vision and innovative marketing approaches have significantly contributed to the organization’s expansive growth and increased visibility. Under Zach’s leadership, TCM Security experienced a remarkable surge in its online presence, with LinkedIn followers skyrocketing from 7,000 to over 130,000 and YouTube subscribers doubling from 300,000 to over 600,000.
Zach Hill’s marketing acumen has not only enhanced TCM Security’s digital footprint but has also played a pivotal role in driving the company’s revenue growth. The organization witnessed a threefold increase in its annual revenue, soaring from 1 million dollars to over 3 million dollars, marking a milestone in its financial trajectory.
Zach’s impact on TCM Security extends beyond numbers. His ability to connect with the cybersecurity community, understand market dynamics, and leverage digital platforms has positioned TCM Security as a go-to resource for cybersecurity knowledge and services. His strategies have facilitated engagement, fostered trust, and built a community around TCM Security’s mission to empower individuals and organizations in the cybersecurity realm.
TCM Security, with its multifaceted services and educational initiatives, continues to be a leading light in the cybersecurity industry. The significant strides made by the organization, amplified by Zach Hill’s marketing prowess, underscore a journey of continuous growth, community building, and dedication to cybersecurity excellence.
Zach Hill, a digital native, grew up alongside the burgeoning internet, witnessing the evolution of SEO, internet marketing, and social media from their infancy.
Immersed in the digital landscape from a young age, Zach has had a front-row seat to the transformative journey of online platforms and marketing strategies, observing their growth, development, and impact on the way we communicate, consume information, and do business.
His unique perspective, shaped by growing up in the digital era, offers valuable insights into the ever-changing world of online marketing and the possibilities it holds for the future.